Every day, numerous people interested in making purchases visit online stores. They find what they are looking for and what they desire, selecting products or services.
However, more than two-thirds do not proceed to checkout with their filled shopping carts. They leave the store without making a purchase. Why is that?
The reasons for this are numerous.
The disappointment is huge on both sides: visitors who were ready to buy didn’t get what they wanted and ended up frustrated. Online retailers invested in getting shoppers to their web stores, but ultimately lost potential customers.
With the new VEGA Score measurement tool, you spot, understand, and even measure gaps in customer journeys.
What’s more, VEGA can automatically address potential buyers who are still unsure and ultimately win them over as customers through dialogue.
It all starts with a potential analysis: you optimize the customer journey based on data and evidence using clear evaluations. Detailed reports provide explanations of breaks in the journey and recommendations for improvement.
High-rated visitors—who saw the VEGA pop-up—converted at a rate of 58.73 %, compared to 44.98 % for those who did not see the pop-up.
Absolute increase: The pop-up achieved an absolute increase of +13.75 percentage points.
Relative increase: This corresponds to a relative increase in the purchase rate of +30.56 % compared to the baseline.
Sample size and reliability: The sample sizes are robust (9,813 in the test group and 42,594 in the control group), indicating that the results are statistically significant and highly reliable.
VEGA offers a new approach supported by Artificial Intelligence (AI) for online merchants to meet and satisfy customer expectations. Retailers are enjoying significantly increased sales figures through VEGA, without increasing advertising spendings.
Merchants spend substantial amounts of money on advertising campaigns to attract buyers onto websites and online stores. The complexity of products as well as lack of transparency quite often leave visitors uncomfortable. Though these potential customers show strong purchase intentions, eventually many jump off empty-handed. Tracing visitor’s motions and individual courses throughout any commercial website, VEGA is able to identify patterns which indicate buying interest, if there is any. Moreover, VEGA detects rising uncertainties or insecurities of visitors, as well. In that case, VEGA automatically triggers actions to keep potential customers on site, by e.g. spontaneously offering special rebates or advice from live agents.
… displays the quality of the emotional relationship of online visitors with the offered line of products, resp. the merchant at any given moment. In case of increasing uncertainty despite high purchase intention, VEGA may trigger (alert) any desired action automatically, trying to keep potential customers on site. The accuracy of the VEGA alert typically reaches values between 67% and 92%. In other words: At least three of four re-activated visitors who already were about to abandon their shopping carts are successfully identified as potential buyers.
Unique Selling Propositions
GEFRO GmbH&CoKG from Memmingen, Germany, rigorously tested VEGA and decided to implement it for permanent use. Listen to the insights from the responsible manager in a conversation with Editor-in-Chief Rudolf Blüchel from DWC in the latest series „The Best AI Solutions for SMEs.“
GEFRO GmbH&CoKG from Memmingen, Germany, rigorously tested VEGA and decided to implement it for permanent use. Listen to the insights from the responsible manager in a conversation with Editor-in-Chief Rudolf Blüchel from DWC in the latest series „The Best AI Solutions for SMEs“.
VEGA delivers a unique, impactful solution to unlock hidden potential in digital value creation processes. This AI-driven approach enhances efficiency in commercial applications, benefiting both providers and buyers.
VEGA delivers a unique, impactful solution to unlock hidden potential in digital value creation processes. This AI-driven approach enhances efficiency in commercial applications, benefiting both providers and buyers.
Test your website or webshop for growth opportunities with our free trial!
Test your website or webshop for growth opportunities with our free trial!
VEGA ANALYTICS gives you real-time insights into visitor streams with purchase intent and identifies how many leave without buying. Use this data to fine-tune your online marketing strategies.
VEGA ANALYTICS gives you real-time insights into visitor streams with purchase intent and identifies how many leave without buying. Use this data to fine-tune your online marketing strategies.
VEGA leads the way in conversational commerce in Europe.
In a world ruled by self-service and online shopping, personal, human-to-human conversations are making a comeback. Studies and real-world experiences show that online retailers offering consultation or inquiry services see significantly better sales results compared to fully automated, efficiency-driven online shops.
Competent advisory resources are scarce and costly for any provider, so their use must be strategically planned. The first step is to establish criteria: who wants to browse undisturbed and who is ready to make a purchase?
Those ready to buy seek immediate expert help to finalize their decision. At the very least, they should have the option to request a callback.
Competent advisory resources are scarce and costly for any provider, so their use must be strategically planned. The first step is to establish criteria: who wants to browse undisturbed and who is ready to make a purchase?
Those ready to buy seek immediate expert help to finalize their decision. At the very least, they should have the option to request a callback.
VEGA uses sophisticated algorithms powered by artificial intelligence (AI) to identify visitors‘ purchase intent and signal the shop operator when action is needed. Before a visitor exits, a pop-up can offer a consultation or chat. Spontaneous incentives like temporary discounts or product add-ons can also be shown.
Additionally, natural language integrations with ChatGPT or other services can be included to provide comprehensive, tailored information for each customer.
VEGA always ensures the anonymity of website visitors while each interaction enhances the AI’s learning process. Currently, VEGA accurately predicts the purchase intent of visitors with an average success rate of 75%, reaching up to 90% in some cases. This allows for targeted engagement, avoiding unnecessary interruptions and frustration from missing information. As a result, VEGA helps maximize the potential of existing visitor streams by correctly identifying purchase intent in at least three out of four visitors.
VEGA always ensures the anonymity of website visitors while each interaction enhances the AI’s learning process. Currently, VEGA accurately predicts the purchase intent of visitors with an average success rate of 75%, reaching up to 90% in some cases. This allows for targeted engagement, avoiding unnecessary interruptions and frustration from missing information. As a result, VEGA helps maximize the potential of existing visitor streams by correctly identifying purchase intent in at least three out of four visitors.
As Queen sings, „I want it all, and I want it now“, capturing today’s essence perfectly. Since the song’s release in 1989, this sentiment has only intensified. Every retailer knows the impatience of customers once a decision is made.
Online, this urgency is even greater. Needs or impulses must be fulfilled immediately. If consumers can’t navigate a website or webshop quickly, they leave and look elsewhere. Crafting the Customer Journey is crucial for successful online sales, focusing on efficient and seamless customer experiences. The key factor is the patience of each buyer.
As Queen sings, „I want it all, and I want it now“, capturing today’s essence perfectly. Since the song’s release in 1989, this sentiment has only intensified. Every retailer knows the impatience of customers once a decision is made.
Online, this urgency is even greater. Needs or impulses must be fulfilled immediately. If consumers can’t navigate a website or webshop quickly, they leave and look elsewhere. Crafting the Customer Journey is crucial for successful online sales, focusing on efficient and seamless customer experiences. The key factor is the patience of each buyer.